High quality commercials are worth subscribing to. Here's an example, a feed from Buy.Com, that tells me about new gadgets I can buy, with prices. No need to intrude on my space and time, if you provide me with information I want, I'll welcome you in. Advertisers get a clue. Try seduction, don't break into my life, romance your way in. Remember how the Sage RSS reader shows up in boxes in the Firefox browser.