Place the ad beyond 800 x 600 Another strategy that may be less popular with advertisers but can help the page retain its cohesiveness is placing the ad outside of the 800 x 600 area. This allows the page to retain its cohesiveness, and the content to take center stage, especially for those users who have limited desktop space to begin with. In my experience advertisers tend not to like this option since the ad may not be seen by all users. However, other IAs have related that they are beginning to see this type of ad more often. It may be that as a greater percentage of users move beyond an 800x600 screen resolution it is becoming less of a worry for advertisers