BehaviorLinkSM is a new advertising network from the Claria Corporation, a leader in online behavioral marketing. Like other ad networks, BehaviorLink will buy standard IAB ad unit inventory from a wide range of portal and publisher partners. BehaviorLink will serve advertisements that are targeted to consumers based on their category interests determined by their anonymous behavior at a broad spectrum of commercial sites viewed across the Web. BehaviorLink has a unique permission-based relationship with tens of millions of users. BehaviorLink enables consumers to download and use some of the Web's most popular software applications -- for free. In return, consumers agree to receive targeted promotions/ads from BehaviorLink advertisers.