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Fri, 01 Jul 2005
Scoble speaks the facts.
1) I want an "Internet Content Sharing Suite" that does it all with simple, common, interfaces. Think back to 1989. Back then you needed to buy a word processing program from one vendor. A spreadsheet from another. A presentation program from another. And a database from yet another. Then Microsoft came out with the Office Suite that did it all. Why was that important? Cause the four apps in the suite worked together (yeah, I know it's not perfect, but it's a lot better than it used to be). They all came for one price. One support system. In one box. Now, think about the Internet Content Creation software out there today. You need a blog tool from one vendor. A photo sharing tool from another. A wiki from yet another. A podcasting service from yet another. And a video blogging tool or service from yet another. None of these work together. Really. You should come and talk to me about how they COULD work together someday. But, they don't. The neat thing about RSS is that it shows the way how they all COULD work together. Everyone missed Dave Winer's demo of his OPML tool. Even Dave missed the power of that thing. OPML is the glue that COULD bring all these things together. But, Microsoft is so far away from understanding that it isn't even funny. And I work there, so I can't imagine how far away other big companies are from understanding this stuff. A challenge to Microsoft: can we work together with the community to build such a suite without needing to own it all? Can we work with Google, Yahoo, iPodder, Technorati, Pubsub, Feedster, and all the others to build a really killer world where my son can share his info and his lists and his other stuff? Or, are we going to only want to live in our own world? Hint: this isn't like 1995. If we try to own it all we'll end up owning none of it. Apple is already kicking our ass. So is Google. Are we ready to cede EVERYTHING on the Internet to those two? (Hint: Yahoo isn't getting much of the PR -- yet, but they have grown their traffic dramatically over the past few months I hear. How did they do that? By supporting RSS before other big portals did). 2) I want a really killer podcasting device. I won't take knocks at the devices out there (my son will buy an iPod and I really don't have anything to say about it), but I watched how many of the Gnomedex attendees were doing podcasting. They had to do all sorts of weird things to get tags and descriptions onto their podcasts. And that was after they had recorded the podcast and had edited them with tools like Audacity or Garage Band. And, my podcast listening device, an iPod Shuffle, is frustrating to use for listening to podcasts. 3) I want another "Internet Memo." Back in 1997 Bill Gates said he was going to build the Internet into everything. That largely came true. I want another memo that says "we need to build Internet Content Sharing into everything we do." We need to be able to share all of our work and lives onto the Internet. Simply. Easily. Affordably. Heck, look at this. I'm typing right now in Microsoft Outlook. Great editor. Actually the editor is Microsoft Word. But, why can't I just click "publish on Internet?" Why do I need to copy it over to my weblog tool to publish it? Look at every tool Microsoft makes. Look at how hard it is to get our stuff onto the Internet. Every team should be forced to work with the MSN Spaces and Mappoint teams to see how we can get our work. Our lives. Our creativity. Onto the Internet. Google wants to put all of the libraries onto the Internet. Bill Gates should think bigger. Bolder. Broader. Why do only the libraries? Why not put EVERY SINGLE EMAIL onto the Internet (if you want it)? Why not put EVERY SINGLE Word doc onto the Internet? Every single OneNote file? Every single music file? Every single Photoshop file? And so on? Yeah, you might say you can already publish those to a Web server. That's not easy enough. Can any of those publish to a Blogger site? A Typepad site? An MSN Space?
Posted 17:46

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