1) I want an "Internet Content Sharing Suite" that
does it all with simple, common, interfaces. Think
back to 1989. Back then you needed to buy a word
processing program from one vendor. A spreadsheet
from another. A presentation program from another.
And a database from yet another. Then Microsoft
came out with the Office Suite that did it all. Why
was that important? Cause the four apps in the
suite worked together (yeah, I know it's not
perfect, but it's a lot better than it used to be).
They all came for one price. One support system. In
one box.
Now, think about the Internet Content Creation
software out there today. You need a blog tool from
one vendor. A photo sharing tool from another. A
wiki from yet another. A podcasting service from
yet another. And a video blogging tool or service
from yet another. None of these work together.
Really. You should come and talk to me about how
they COULD work together someday. But, they don't.
The neat thing about RSS is that it shows the way
how they all COULD work together. Everyone missed
Dave Winer's demo of his OPML tool. Even Dave
missed the power of that thing. OPML is the glue
that COULD bring all these things together. But,
Microsoft is so far away from understanding that it
isn't even funny. And I work there, so I can't
imagine how far away other big companies are from
understanding this stuff.
A challenge to Microsoft: can we work together with
the community to build such a suite without needing
to own it all? Can we work with Google, Yahoo,
iPodder, Technorati, Pubsub, Feedster, and all the
others to build a really killer world where my son
can share his info and his lists and his other
stuff? Or, are we going to only want to live in our
own world? Hint: this isn't like 1995. If we try to
own it all we'll end up owning none of it. Apple is
already kicking our ass. So is Google. Are we ready
to cede EVERYTHING on the Internet to those two?
(Hint: Yahoo isn't getting much of the PR -- yet,
but they have grown their traffic dramatically over
the past few months I hear. How did they do that?
By supporting RSS before other big portals did).
2) I want a really killer podcasting device. I
won't take knocks at the devices out there (my son
will buy an iPod and I really don't have anything
to say about it), but I watched how many of the
Gnomedex attendees were doing podcasting. They had
to do all sorts of weird things to get tags and
descriptions onto their podcasts. And that was
after they had recorded the podcast and had edited
them with tools like Audacity or Garage Band. And,
my podcast listening device, an iPod Shuffle, is
frustrating to use for listening to podcasts.
3) I want another "Internet Memo." Back in 1997
Bill Gates said he was going to build the Internet
into everything. That largely came true. I want
another memo that says "we need to build Internet
Content Sharing into everything we do." We need to
be able to share all of our work and lives onto the
Internet. Simply. Easily. Affordably. Heck, look at
this. I'm typing right now in Microsoft Outlook.
Great editor. Actually the editor is Microsoft
Word. But, why can't I just click "publish on
Internet?" Why do I need to copy it over to my
weblog tool to publish it?
Look at every tool Microsoft makes. Look at how
hard it is to get our stuff onto the Internet.
Every team should be forced to work with the MSN
Spaces and Mappoint teams to see how we can get our
work. Our lives. Our creativity. Onto the Internet.
Google wants to put all of the libraries onto the
Internet. Bill Gates should think bigger. Bolder.
Broader. Why do only the libraries? Why not put
EVERY SINGLE EMAIL onto the Internet (if you want
it)? Why not put EVERY SINGLE Word doc onto the
Internet? Every single OneNote file? Every single
music file? Every single Photoshop file? And so on?
Yeah, you might say you can already publish those
to a Web server. That's not easy enough. Can any of
those publish to a Blogger site? A Typepad site? An
MSN Space?