JULY 12, 2005 - Posted By Geoffrey Mack
Top 500 Sites Have All the Luck
Every two months Alexa's crawlers go out and scour
the web bringing down 100 Terabytes of Web content
and over 4 billion URLs into the archive. In the
process we discover over 18 million unique sites
on the Web. These are e-commerce sites, blogs,
news sites and more. Virtually anything you can
imagine is on the web spread out among these 18
million sites.
But how much traffic do these sites get? It
depends on your Alexa Traffic Rank. Let's break it
down by Alexa's Rankings, starting with the Top
500. Out of a total of 18 million sites to choose
from, the Top 500 represent less than .003% of
sites. But, as you would expect, these sites get a
disproportionate amount of traffic. In fact they
get 45% of all traffic. No, that's not a misprint.
The odds that any Web surfer in the world is on a
Top 500 site at any give time is about 50/50.
Moving down the rankings, if you take Alexa's Top
100,000 sites you'll find that almost 3 out every
4 clicks are spoken for. In other words, almost
75% of all the traffic on the web goes to the
sites in the Top 100K list, leaving the remaining
18 million or so sites to fight over the scraps.